VisitBN (Bloomington-Normal Area Convention and Visitors Bureau)

VisitBN is the official destination marketing organization for McLean County, dedicated to promoting the region through strategic branding, marketing, sales, and destination services. The organization leads efforts to grow the local visitor economy while enhancing quality of life for residents and showcasing the authentic experiences that make Bloomington-Normal a vibrant place to visit and call home.

Our Mission is to celebrate the story of Bloomington-Normal that brings visitors, investment, and growth to our community.

Our Vision is that Bloomington-Normal is a vibrant regional destination that keeps people coming back.